I take the mess and chaos and turn it into order, structure, and clarity for the brands, the teams, and the communities that depend on it.

I bring both the creative instinct and the operational discipline to make projects work at the highest level. Having founded my own start-up and produced my own events, I know firsthand what's at stake behind every deadline, every contract, and every activation. That experience is the foundation for the intention, care, and precision I bring to everything I touch.

For the past 8 years, I've been doing this from the ground up. As the founder of Zaya, a creative lab at the intersection of art, science, and mindfulness, I've owned and driven projects end-to-end: producing festivals, coordinating multi-partner activations, and managing the kinds of brand relationships that require as much trust as they do logistics (see past clients below).

Before founding Zaya , I worked in finance, managing a $300M business for Fortune 500 company, building financial models for investment banks, and operating in some of the most high-stakes environments there are. That foundation means I bring genuine financial rigour to every project I manage, from budget oversight to stakeholder reporting, without ever losing sight of the vision.

Because I work at the intersection of culture, community, and strategy, I've learned the importance of strategic design and use my skills in design and analytics towards every deck, document, and deliverable I produce (see design work below). I've secured sponsorship value of up to $20k over the last 5 years and saved companies, as well as my own, thousands through product partnerships and financial sponsorships, creating materials that speak to a partner's community, their audience, and their bottom line.