With experience across UX/UI, branding, and marketing design, I've worked with startups and established brands across healthcare, fintech, blockchain, and consumer industries. My approach combines my background in finance with creative thinking, user-centered design, and business strategy to create experiences that engage, convert, and drive growth.
6Years designing
$50K+Contracts won in Swell's first three months
15%Conversion at ETH CC Brussels 2024 for Canto
5,500Community members grown for Zaya
Brand identityProduct designUX/UIWeb designWebflowDesign systemsPitch decksTechnical diagramsEvents and merchSocial campaignsFigmaAdobe Creative SuiteAI: Claude, Figma AI, Midjourney, CodexMotion and 3D
ZayaFounder
A creative studio shaping the future of health & wellness brands · zayalab.com ↗
2019 – 2026
Wunderweb StudioSenior Designer
UX/UI for CPG, finance and wellness brands
2025 – 2026
SwellSenior Designer
Lead Designer for Canto; Swell brand, site and deck
2024 – 2025
Sunü FestivalCreative Director
€10,000 raised in sponsorship, 30+ staff
2022 – 2023
Tezos FoundationDesigner
Event marketing, NFTs, POAPs, print, decks
2022 – 2023
High Vibe PRContract
Website and brand redesign, Web3 and gaming PR
2021 – 2022
"Us: I want a website that looks like a feminine acid trip in-game. Nadeya: Understood the assignment."
KalieFounder, High Vibe PR
"With her exquisite taste and empathy, she really helped birth this project and the whole process was light, fun and creative!"
JanineFounder, Loom Berlin
"Nadeya's work ethic and the care she puts into every project has been great to witness."
ShelbyFounder, Wunderweb Studio
"She is a great communicator, punctual and truly cares about what she's doing."
