In partnership with ADA Drinks, a non-alcoholic adaptogenic beverage brand based in Switzerland and Germany, I conceptualized and executed a pop-up elixir bar activation, placing the brand directly in front of an audience aligned with their values and target demographic. The activation centered around a curated bar experience featuring two signature serves from ADA's product line, designed into thoughtfully mixed elixir cocktails that brought the brand's flavours to life in an experiential setting. Alongside the physical activation, I developed a supporting Instagram content campaign for ADA, including a product-in-use reel and additional promotional assets designed to extend the reach of the activation beyond the festival and grow brand awareness online.