At ETH CC Brussels, one of the largest Ethereum conferences globally, I was commissioned by Canto, a blockchain company, to lead the event marketing campaign for them at ETH CC. With the dual goal of growing their community and building brand excitement, I developed a cohesive campaign at the event spanning print, digital, and merchandise. The work included a digital communication strategy, branded merchandise, and a narrative-driven flyer designed to pull attendees into the Canto ecosystem. The campaign delivered measurable results, contributing to a 15% conversion rate at the event.